Business analysis · Product thinking · Hands-on building
I help businesses simplify processes, automate repetitive work, and build practical AI tools.
You don't need a finished brief. A frustrating process is a good place to start.
Sound familiar?
I help you step back, make sense of what's happening, and find a more useful way forward.
The same information gets typed into several spreadsheets.
Important updates disappear into chats and email threads.
Finding the latest status means asking several people.
Your tools no longer fit how your business works.
You know something needs to change, but not where to start.
Modern tools have made it possible to build useful, focused products with a much smaller setup. You don't always need a whole new team to start.
Sometimes you just need someone who can join yours, ask the right questions, and turn what you need into something tangible.
The scope shapes the approach, including where specialist support is needed.
How I help
For teams who know something isn't working but need clarity on what to change.
OutputA shared understanding of the problem and a practical next step.
For teams ready to turn a clear need into a useful tool.
OutputA solution shaped around the people using it.
For teams whose systems and processes create unnecessary manual work.
OutputA clearer way to move work and information through the business.
How I work
I listen to your team, explore how work happens today, and find where things get stuck.
We agree on the problem worth solving and the smallest useful place to start.
I turn the approach into something tangible, with feedback from the people who'll use it.
We test it in your day-to-day work, improve what needs attention, and plan the next step.
A focused project or an ongoing collaboration, depending on what you need.
Selected work
Client organisations are kept unnamed. The visuals below are conceptual illustrations, not product screenshots.
Client work
What began as process mapping and support with CRM implementation evolved into building a dedicated CRM around the business's needs.
Process mapping / CRM / Product building
Client work
Mapping processes and proposing solutions as a large global organisation explored new ways of building with AI. I now manage the solution, design and implementation of some of the AI projects that came out of that mapping.
Process mapping / Project management / AI adoption
Client work
As operations grew, the CEO needed one clear view of the business: money coming in and going out, pending payments, team capacity and leave. I built a hub that pulls in operational information and gives a single place to log expenses, team costs, leave and treasury details, including grants and loans, for the full picture.
Operations hub / Internal tools / Business visibility
Personal project
A calm, easy-to-navigate website where people can discover upcoming retreats and weekly classes, backed by an admin area to add events, update schedules and manage content without touching code.
Web design / Admin tools / Product building
Visit the site
Personal project
A tool to bring bookings, itinerary planning, booking status, budgets, recommendations, and group collaboration into one place.
Planning / Organisation / Collaboration
Visit the site
Personal project
A tool that uses household preferences to propose meals and corresponding grocery lists, with pantry and spending tracking.
Household workflows / Meal planning / Product building
Visit the site
About
My path into product building started with software programming and a summer job in IT support that became a full-time role. From there, I moved into managing IT support, leading internal projects, and helping teams through changes such as bringing customer information together in Salesforce.
Across those roles, the part I enjoyed most was always the same: talking to people, understanding what they were trying to do, and figuring out a solution.
Working in integration consulting gave me experience delivering projects across clients and remote teams. It also helped me realise how much I valued being involved in shaping what gets built.
More recently, process-mapping work for a global business and a luxury concierge company brought me back to that space, and naturally evolved into product building.
Now, I help businesses connect the dots between their people, processes, and tools. Sometimes that means simplifying a workflow. Sometimes it means building something new.
And the curiosity follows me outside work, too. I've built tools to organise trips and make household meal planning easier, usually because I've caught myself thinking: there has to be a better way to do this.
This website started with the same thought: I'd love to help more people build something useful.
Questions
Let's talk
Tell me what's taking too much time, getting lost between tools, or making it difficult to see the bigger picture. You don't need to have the solution figured out.